Marketing Manager (DACH)

  • Permanent
  • Germany

Job Description


AD Energy is proudly collaborating with a worldwide leader in smart energy technology to recruit a Marketing Manager (DACH). Our client’s global reach and innovative culture have ensured them great and continued success. The organization is recognized for their engineering excellence and first-class client services and solutions to the global smart energy market.

The ultimate responsibility of this position is to coordinate and manage all marketing efforts and strategies (B2B) in Germany (DACH). You will become an essential and valuable senior member of an extremely creative and diligent European Marketing Team, working in a fast-paced environment to formulate, deliver, and maintain marketing excellence.

Key Responsibilities:

• Report all relevant marketing plans and strategies to the European Marketing Director
• To create and execute an exceptional B2B marketing strategy for the region both short term and long-term
• Obtain and collate valuable market insights from all clients: distributors, installers, and end customers- be a client liaison
• Translate market insight into important suggestions and actions to grow market share and compete with competitors via marketing activities
• Focus on brand awareness and product knowledge consolidations
• Ensure that you are fully knowledgeable of the company’s product portfolio and services, understand the reason for offering these technologies and solution
• Create and implement marketing campaigns to generate leads and grow revenues
• Devise a content plan, working closely with marketing team to generate newsletters, case studies, articles, testimonials, sales presentations etc.
• Execute advertising and media planning- be the media liaison
• Developing local web and social media content targeted for the customer base
• Coordinate attendance and marketing resources for industry and local national events
• Ensuring that all marketing is aligned to the brand and corporate organisation guidelines
• Engage in Sales Support activities to help commercial operations
• Organise customer training, seminar programs and webinars, alongside technical support teams
• Organise and collaborate with colleagues on the production of artwork and marketing materials
• Contribute to special marketing projects in wider Europe
• Be a brand advocate of the business and products
• Represent the company at trade shows and industry events

Key Requirements:
• Must possess a degree in Marketing, Advertising, Creative Arts, Design, Energy, or Renewables or Power
• Essential to speak professional-level English and business (on native level) German
• Have a minimum of 5 years’ experience in technical and innovative marketing within the Energy, Engineering, or Hi-Tech industry sector
• A well-rounded marketer with a holistic approach (product, content, PR, online, outbound, events, brand e.t.c)
• Experience with and knowledge of marketing within a B2B environment
• Has in the past worked within an international-orientated business
• A clear interest in Solar, PV, Renewable Energy, Power Electronics, Electric Vehicle, Battery Storage industries
• Independent nature
• Collaborative mindset
• Have a strategic and creative approach, drive to push boundaries
• Proven management and leadership skills
• Demonstrate exceptional communication skills for client and team liaison but also presenting
• Show detailed organisation skills, and ability to work with heavy workloads
• Able to operate independently and collaborate effectively cross-function and locations
• Attention to detail and analytical
• Must speak German and English
• Must reside in Germany – but work remotely in the country

This position is an exceptional opportunity for a seasoned marketing professional to add greater value to a truly global solar business; it will be a project for a person looking for a challenge! The Marketing team is already established so this appointment will be a new addition to the team.

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